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Since its inception in 1995, the fashion design house Myco Anna has provided concrete manifestos on the state of our planet through every item it produces. Each is made, either wholly or in part, of recycled and equitably traded materials.
Since 2000 Christiane Garant, owner and head designer, has carved her niche in the ethical fashion field in Canada. She produces more than 50 new designs of clothing and accessories for women each year. In addition to the flagship boutique in Quebec City and the new one in Montreal, the Myco Anna label can be found in more than 64 points of sale across Canada, the United States, France and Japan, and at the virtual location: www.boutiquemycoanna.com.
Many celebrities proudly wear Myco Anna creations: Actors Marie Turgeon, Marina Orsini, Sophie Lorain, and Isabelle Blais; author and activist Laure Waridel; singers Laurence Jalbert and Jorane; broadcasters Patricia Paquin and Claudine Prévost, to name but a few. Laure Waridel, a pioneer of equitable trade and responsible consumerism, and cofounded Équiterre, endorses Myco Anna’s social mission by wearing the label during public appearances. The creations become a means to express and affirm respect for the environment as an authentic lifestyle.
Beyond the choice of raw materials used, Myco Anna is committed to keeping both product manufacturing and management of the business local and equitable. What’s more, all involved are passionate about what they do. Myco Anna is more than a label: It’s a way of telling the world that even the tiniest detail counts when it comes to fashioning a better planet.
Timeline – Awards and Milestones |
Vetting in process for the profesionnal trade show WHO's NEXT, in Paris, September 2008 edition.
Opening of the second Myco Anna store in Montreal set for July 2008. Myco Anna debuts the Guerrière fall-winter 2008 collection during Montreal Fashion Week on the catwalk and in the international showroom event, March 2008. Orders received from buyers in North Carolina and Japan.
Exhibits the fall-winter collection at the Prêt-à-porter Paris international trade show, Portes de Versailles, Paris, January 2008.
Joining forces with W2, a Quebec imprinted wear design firm, Myco Anna creates a new brand: Impressions by Myco Anna. The partners’ combined expertise gives birth to a unique line of original eco tops for men and women. In stores July 2008.
A featured label during the Montreal Fashion Week Ethical Fashion show, October 2007.
Participates in a juried International trade show, Prêt-à-Porter Paris at Portes de Versailles, Paris, September 2007.
Entered in Montréal Griffé Fashion and I Love Kyoto events, held during the Montreal Fashion and Design Festival produced by Sensation Mode.
In fall 2007, environmental activist and Équiterre (Quebec environmental group) cofounder Laure Waridel begins to wear Myco Anna clothing for public appearances.
Named costume designer for the play Rhinoceros by Eugene Ionèsco, directed by Jean-Guy Legault, Théâtre du Nouveau Monde, September 2007.
More retailers begin to carry the Myco Anna line in Paris and Perpignan (France), and in Toronto and on the East Coast, 2007.
New Myco Anna retail studio opens, March 2007.
New retailers carry the line in Toronto, New York, and the West Coast, 2006.
Participates in 2006 Circle Craft Christmas Market in Vancouver.
Myco Anna selected by Plein Art Québec Festival jury to be featured in 2006 and 2007 promotional campaigns.
Myco Anna selected by the Toronto One of Kind show’s jury to be featured in the 2005 promotional campaign.
Quebec City 2005 Award for creativity and design quality, juried by Quebec’s prestigious Conseil des métiers d’art (Crafts Council).
Financial Performance and Social Responsibility 2005 Award (Eastern Quebec) from financial firm Desjardins & Cie.
Expands into California, winter 2004. Myco Anna available in Santa Monica and San Francisco, in addition to several Canadian locations.
New creative direction in December 2003 as Christiane Garant becomes sole owner.
Myco Anna boutique opens in Quebec City, 2001.
Grant winner, Canadian Matinée Fashion Foundation 1999, 2000, and 2002.
Label founded in 1995.
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